Terms of Service

1. The Service

Amplivate provides software that helps coaches run their coaching practice: scheduling, session notes, client management, secure messaging, and AI-assisted drafting and summarising features. Full detail on how personal data and AI processing work is in our Privacy Policy.

Amplivate is a software tool. It is not a coaching provider, a therapist, a medical professional, or an emergency service, and it does not provide or replace professional medical, psychological, legal, or financial advice.

Amplivate is not a crisis or emergency service. Messages you send are automatically screened for indications of crisis or self-harm as a safety net — when something is flagged we show crisis-support resources (in the UK, Samaritans on 116 123, free and 24/7) and notify your coach, as described in our Privacy Policy. If you or someone else is in immediate danger, contact emergency services directly (999 in the UK, 911 in the US, 112 in the EU) — do not rely on Amplivate to do this for you.

2. Accounts

You must be 18 or over to create a coach account, provide accurate information, and keep your login credentials secure. You are responsible for activity that occurs under your account. Multi-factor authentication is available and we recommend enabling it.

3. Subscription plans and billing

Amplivate is offered on subscription plans (Starter, Solo, Professional, and Enterprise), each with different features and usage limits described in the product. Some plans include a 14-day trial that does not require payment details up front.

Subscription fees are billed in pounds sterling (GBP, £) in advance for the applicable billing period, through our payment processor, Stripe, and are non-refundable except where required by law. Fees may change on notice ahead of your next renewal.

Your subscription status can be trialing, active, past due, or cancelled. If a payment fails, your account enters a past-due grace period during which the Service remains available with a warning while you update your payment method; a cancelled subscription loses access to paid features. You can cancel at any time, effective at the end of your current billing period.

4. Acceptable use

You agree not to:

• Access data that is not yours, attempt to bypass the organisation-level data isolation between different coaches, or attempt to bypass or disable the AI safety and crisis-screening layer described in our Privacy Policy.
• Disrupt or attempt to disrupt the Service.
• Upload unlawful content, or content you do not have the right to upload.
• Reverse-engineer, scrape, or attempt to extract the Service's underlying software or models beyond normal use.

You must hold any consents required from the individuals whose data you process through the Service — see “The coach–coachee relationship” below.

5. The coach–coachee relationship

Amplivate is not a party to the coaching relationship between a coach and their coachee. The coach is solely responsible for the professional conduct, competence, and duty of care owed to their coachees, including compliance with any professional or ethical code that applies to their coaching practice.

As described in our Privacy Policy, the coach is generally the data controller for the coaching content their coachees generate on the platform, and Amplivate processes it as a processor on the coach's behalf. The coach is responsible for obtaining any consents required from coachees to process their data and to use the Service's AI features, and for their own professional indemnity or insurance arrangements.

No data processing agreement (DPA) template exists yet between coaches and Amplivate (see the equivalent note in our Privacy Policy).

6. AI features

No AI-drafted reply reaches a coachee without the coach reviewing and explicitly sending it — there is no autonomous “auto-send” mode. Automated system nudges (reminders, prompts) may be sent directly to a coachee, but are always clearly labelled as system-generated, never presented as coming from the coach.

AI features are gated by your subscription plan and, for a given coachee, by that coachee's AI-processing consent as described in the Privacy Policy — with the exception of crisis and safety screening, which always runs and is not gated by consent or plan.

AI-generated content may be inaccurate or incomplete. You are responsible for reviewing any AI-drafted content before relying on it or sending it to a coachee.

7. Your content and data

You (and your coachees, where applicable) retain ownership of the content put into the Service. You grant Amplivate a limited licence to host, process, and display that content solely to provide the Service, including the AI features described above.

You are responsible for having the rights and any consents necessary to upload material — including session recordings, documents, or notes about a coachee — and for the lawfulness of your use of any personal data you process through the Service.

8. Intellectual property

Amplivate retains all rights in the platform, its software, branding, and documentation. Nothing in these Terms transfers ownership of our intellectual property to you.

9. Suspension and termination

We may suspend or terminate an account for breach of these Terms, non-payment (subject to the past-due grace handling described above), or where we reasonably believe it is necessary to comply with the law or to protect the safety of users. We will give notice where practicable.

You may terminate by cancelling your subscription at any time. Obligations that by their nature should survive termination — including payment for Service already rendered, confidentiality, and the liability provisions below — continue to apply. Data handling on termination follows the retention and erasure terms in our Privacy Policy.

10. Disclaimers and liability

To the fullest extent permitted by law, the Service is provided “as is” and “as available”, without warranty that it will be uninterrupted, error-free, or that AI-generated output will be accurate. Nothing in these Terms limits liability that cannot be limited under English law (including liability for death or personal injury caused by negligence, or for fraud).

11. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute, subject to any mandatory consumer-protection rights you may have.

12. Changes to these Terms

We will update the version and last-updated date at the top of this page whenever these Terms change, and record the version you accepted at signup so an earlier acceptance can always be distinguished from the current version.

Today, a version bump is recorded for new sign-ups only — there is no automated prompt asking an existing, already-onboarded account to re-accept when the Terms change.

13. Contact

Questions about these Terms can be sent to legal@amplivate.ai.