Manifesto
A list — short, deliberate, often re-read — of the principles we ship the product against. We will say no to features, customers, and money to keep these intact.
Executive coaching has spent thirty years getting better at the room. It has spent zero getting better at the days between. We exist to fix that — without breaking what was sacred about the room.
What happens between a coach and their coachee, in session, is not a data source. It is not an opportunity. It is the work. We will never record, transcribe, or analyse a live session without explicit, per-session consent — and the default is off.
What this rules out
Auto-recording. Sentiment scoring of live sessions. "Always-on" assistants in the room.
Software for coaches has, for thirty years, treated coaches as data-entry clerks for HR. We invert it. The coach is the customer, the relationship is the product, and HR is a sponsor that gets aggregated insight in return for funding the work.
What this rules out
Coach as resource. Coach as throughput. Coach as someone whose seat the AI is one upgrade away from taking.
The model drafts. The coach edits, sends, or discards. There is no autosend. There is no autoreply. There is no “AI coach” mode where the human steps out. Every message a coachee receives passes through the coach. This is in the architecture, not the marketing.
What this rules out
Autonomous agents acting as coaches. Background replies. "AI-first" anything.
Sponsors will see themes. They will never see individuals. The cohort floor we are building to is a minimum of five for any breakdown. Coachee data cannot be used in performance reviews, hiring, or termination — by contract, not by promise. If a sponsor asks us to bend this, we will lose the sponsor.
What this rules out
"Manager visibility" features. Individual scoring exposed to HR. Backdoors for procurement.
We measure success by how little time a coach spends in Amplivate. Open it at 8am. Three things. Close it. The right notification count is one. The right dashboard answer is "go away, you’ve done today’s work."
What this rules out
Engagement metrics as a north star. Streaks. Daily-active anything. Notification spam.
We will turn down enterprise customers who require us to weaken confidentiality, expose individual data, or build features that put the AI in the relationship’s seat. We will turn down investors who ask us to. We have. We will again.
What this rules out
Roadmap-by-RFP. Feature flags that quietly relax the principles for one customer.
Quiet typography. Quiet motion. Quiet copy. The work is loud enough already — what a senior leader carries on a Tuesday afternoon does not need an exclamation mark. The product should feel like good stationery: present, considered, never demanding.
What this rules out
Confetti. Gradient hero shots. Onboarding tours. The word "delight."
Signed by every Amplivate employee, on day one
Pricing
If the manifesto reads like something you'd sign, we'd like to build it with you. Four tiers, per-practice flat pricing, no platform fees.