For executive coaches
The quiet work of becoming.
The AI-assisted practice platform for executive coaches — it drafts your between-session replies in your voice; you always send.
Hold more clients, with more presence — and, soon, give the people who fund you the evidence they pay for.
02 · How it works
Your judgement. Amplified, not replaced.
Amplivate keeps a living thread between sessions. Your client writes, reflects, gets nudged. You see what matters before they walk in — and a draft response, in your voice, when one is needed. You always edit. You always send.
The thread · between sessions
The space between sessions, made habitable.
Coachees write what they couldn’t quite say in the room. Amplivate listens, drafts, and waits — for you to edit, send, or discard.
- Grounded in your past notes and phrasing
- Never autosends — you are always in the loop
- Prep briefs summarise where you left off
Coachee · 14:22
The board pushback today felt personal. I held it together but I’m tired and I don’t know if I made the right call.Draft for you · in your voice
That sounds like a heavy hour. Before we go to “right call” — can you stay with the tiredness for a moment? What does it want you to know? We can pick this up properly on Tuesday, but I’d rather you didn’t carry it alone until then.03 · What we’re building
The principles we build from.
We’re pre-launch, and building this alongside senior coaches. No manufactured testimonials — just the commitments that shape every decision.
The room comes first
Every design decision starts from a simple test: does it protect the relationship between coach and coachee? If it doesn’t, it doesn’t ship.
You are always in the loop
The AI drafts and prepares; it never sends. Nothing leaves your practice without your hand on it. No autopilot, no shortcuts around your judgement.
Built for how senior coaches actually work
Designed to fit ICF- and EMCC-aligned practice — the unpaid admin between sessions carried quietly, so your attention stays where it belongs.
04 · The system
Two audiences. One quiet system.
Coaches run their practice. Sponsors see the change being paid for. Coachees feel held between sessions. Each surface is shaped to its audience — but they all sit on the same thread.
For coaches · 01
A live thread with every coachee
The space between sessions, finally accounted for. Your client writes, reflects, gets nudged — and you see what matters before they walk in.
For coaches · 02
AI drafts in your voice
Grounded in your past notes and your phrasing. Never autosends. You always edit. You always send. The room stays yours.
For coaches · 03
Practice management, included
Billing, scheduling, contracts, summaries for sponsors — handled in one place. The unpaid second job, finally paid.
For sponsors · 04
Programme-level reporting
On the roadmap: theme-aggregated, never individual. When sponsor reporting ships, engagement and goal-progress benchmarks will be ready for the budget conversation.
For sponsors · 05
Confidentiality preserved
Designed so coaches own the relationship. When reporting ships, sponsors will see patterns, not transcripts — the covenant of the room is never broken for a dashboard.
For coachees · 06
Held between sessions
The thread does not end at the door. Reflections, gentle nudges, and a coach who arrives prepared — even after a fortnight.
05 · From the manifesto
Software should do the carrying a coach shouldn’t — and get out of the way the moment the client walks in. The room stays yours.
The Amplivate manifesto
Join the waitlist
Be there when it opens.
We’re onboarding senior coaches in small cohorts. Leave your email and we’ll be in touch as places open — no noise in between.
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Pricing
Start where your practice is.
Four tiers, per-practice flat pricing, no platform fees. Every tier includes a fourteen-day trial; change tier any time the practice does.