Who · Sponsors · On the roadmap
The evidence layer.
Quietly being built.
For the function that funds executive coaching. Themed insight. Anonymised by default. The data you need to renew the budget — without ever crossing the confidentiality line your coaches stand on. This is where we’re taking sponsor reporting; below is what it will look like, and what we’ll never show.
01 · The tension
The thing every HR director knows.
You buy executive coaching because it works. You can’t measure it because it’s confidential. So when budgets tighten, coaching is the first line item to be cut — not because it stopped working, but because it never showed its workings.
Today
What you’re paying for, today.
Hourly invoices, monthly utilisation reports, an end-of-year testimonial, and a quiet hope that the C-suite still values it.
- No view across coachees, even at theme level
- No engagement signal between sessions
- No movement against goals — only the coach’s word
- Renewal conversations are largely qualitative
With Amplivate
What it could look like.
A programme view, themed and anonymised. Sentiment, engagement, goal movement — at the cohort level. A renewal pack you don’t have to ask for. This is the direction we’re building toward.
- Themed insight across the cohort, refreshed each reporting cycle
- Engagement & sentiment trends, never individual
- Goals set, goals progressing, goals reached
- Coach-approved quarterly reports, sent by your coaches
02 · The sponsor view · Preview
One programme. One screen.
An illustrative preview of the sponsor view we’re building. Sample programme: Director Cohort 2026, 12 directors, 2 coaches, 6 months in. Anonymised by default — you see themes, never individuals. Figures shown are illustrative.
Programmes · Director Cohort 2026 · Q2 report
Northmoor Underwriting.
12 coachees · 2 coaches · 6 months · Anonymised · Preview
Engagement
94%
+8 vs last quarter
Goal progression
73%
+12 vs last quarter
Goals achieved
28/41
+9 this quarter
Sentiment
+0.62
+0.08 vs last quarter
02 · themes
Recurring themes across the cohort
Delegation under uncertainty
9 coachees · low → moderate confidence
74%
Difficult conversations with peers
8 coachees · improving
62%
Strategic prioritisation
7 coachees · stable
55%
Personal sustainability
6 coachees · emerging
41%
Board presence
5 coachees · improving
38%
03 · engagement
Active threads, by week
Sustained week-on-week engagement — coachees writing between sessions, not only inside them.
What you’ll never see.
No transcripts
You will never see what was said in a session, what was written in a thread, or what a coachee disclosed. Confidentiality is non-negotiable.
No individuals
Reports will aggregate at the programme level. The design floor we are building to: a minimum cohort of five coachees for any breakdown — below that, the metric is suppressed.
No HR weaponry
Sponsor data cannot be used in performance reviews, hiring, or termination. This will be written into the contract, not left as a promise. Coaches own the relationship.
03 · For each role
Three rooms. One report.
HR, L&D, and the CEO each ask a different question. The same data, framed for each.
HR Director
“Is the programme working?”
Engagement, sentiment, goal completion. Cohort-level trends. Renewal-grade evidence. A drop-in board pack, planned quarterly. Coaches draft and approve every sponsor report themselves — you see what they choose to share.
L&D Lead
“What are we learning?”
Themes across the cohort. Where the programme is moving the needle. What pattern next year’s cohort needs to start from. The basis for a learning strategy. Theme exports as CSV / API are on the roadmap — aggregate insight only, never individual.
CEO / Chair
“Is this still worth it?”
One slide, four numbers, three themes. The conversation goes from “do we keep coaching” to “do we expand to the next layer.” Defensible at the budget meeting. Methodology open, sources cited, sample sizes shown — measurement, not theatre.
04 · The cost
Sponsors don’t pay extra.
Sponsor reporting will be free for sponsors. The coach pays for Amplivate on a flat per-practice subscription, and will choose which sponsors get reporting. Your existing coaching invoice stays exactly as it was.