14:22 · between sessions
Marcus K. · CTO, Series C
The board pushback today felt personal. I held it together but I’m tired and I don’t know if I made the right call…
Draft readyWho · Coaches
Hold more clients.
Hold them better.
The practice management layer your training never gave you. Live threads between sessions. AI that drafts in your voice — never in your name. And, on the roadmap, sponsor reporting worth the read.
Four
Tiers · flat per-practice
14
Day no-card trial
One
Living thread per coachee
Your
Voice — never your name
01 · The console
Your practice, on one page.
Today, tomorrow, and the threads in between. Open Amplivate at 8am, see the three things that need you before noon, close it again. The product is shaped to disappear.
Tuesday · 14 April
Three threads need you.
Drafting on · in your voice
11:08 · reflection
Priya N. · Partner, Magic Circle
I noticed I delayed the difficult conversation again. Same pattern from last cycle — I’d like to talk about it Thursday.
Reply drafted09:51 · prep
James W. · MD, Tier-1 Bank
Three commitments from last session: hire the deputy, kill the Tuesday standup, write the strategy memo by Friday.
Prep brief08:30 · sponsor request
Helena F. · L&D, Northmoor Underwriting
Quarterly themes for the cohort, anonymised — could we have a draft by end of week? Board on Tuesday.
Draft ready02 · The work
Six surfaces. One thread.
Each surface does one thing well, and hands off cleanly to the next. Nothing is bolted on. Nothing demands your attention without earning it.
01 · Threads
Continuity between sessions.
Your coachees write, reflect, ask. The thread is confidential, carries context into the next live session, and never goes cold.
02 · Drafts
AI in your voice. Never in your name.
Grounded in your past notes, language, and rhythm. Drafts a reply you can edit, send, or discard. Every message has a human in the loop. By design.
03 · Prep briefs
Walk into every session ready.
Three minutes before a session, Amplivate hands you a one-page brief: where they were, what they wrote, what’s emerging. No catching up. No leafing.
04 · Themes · On the roadmap
Patterns the eye misses.
On our roadmap: across cycles, Amplivate surfaces what’s recurring — language, avoidance, growth — for you to use, or ignore, in the room.
05 · Sponsor reporting · On the roadmap
The evidence sponsors pay for.
On our roadmap: theme-aggregated, anonymised by default. Engagement, sentiment, goal-progress. Confidentiality preserved. Renewals defended.
06 · Practice ops
Billing, scheduling, contracts.
The unglamorous half of running a practice, finally on one screen. Stripe-backed billing, calendar-aware scheduling, e-signed engagement letters.
03 · A day
What it looks like, on a Tuesday.
An illustration: a senior coach with a full book of coachees, a handful of sponsor programmes, and a teaching practice on the side.
- 07:55
Open Amplivate.
Three things on the dashboard. A draft response to Marcus, a theme spotted for Priya, a prep brief for James. Total time to read: two minutes.
- 08:30
Edit, send, close.
Tweak the draft to Marcus. Add one sentence about his last session. Send. The thread is now warm again, on his terms, not yours.
- 09:55
Five minutes before James.
Open his prep brief on the way to the room. Three commitments from last cycle, one new theme, the language he keeps using about his deputy. Walk in ready.
- 13:00
Lunch.
No notes to write up. The session was captured with consent, summarised, and back in the thread before the next one starts. You ate.
- 17:30
Helena’s quarterly report.
When sponsor reporting ships, the Northmoor cohort report Helena asked for will be drafted for you — anonymised, ready to read, edit, and send. The renewal conversation stays in your hands, not your inbox.
Software that respects the room. That does the carrying you shouldn’t be doing — and gets out of the way the moment your client walks in.
Pricing
Start where your practice is.
Four tiers, per-practice flat pricing, no platform fees. Every tier starts with a fourteen-day no-card trial; change tier any time the practice does.